Johannesburg, South Africa – [21 August 2025] – Matrix Communications Group has acquired a majority stake in Beyond the Click Technology Group (BTC).
Beyond the Click is a technology and digital transformation company specialising in CRM integration, automation, artificial intelligence, and mixed reality (virtual and augmented reality). Its solutions help clients across industries streamline operations, personalise customer engagement, anticipate market shifts, and gain deeper consumer insights.
The acquisition accelerates Matrix Group’s ambition to build a future-focused, sustainable agency network across Africa and the Middle East. As a Level 1 BBBEE integrated marketing and communications group, Matrix is known for backing local entrepreneurs and driving innovation in an energising, collaborative environment.
“Acquiring a majority stake in Beyond the Click represents a bold step in our growth journey,” said Kgaugelo Maphai, Founder & CEO of Matrix Group. “As marketing and technology continue to converge, this partnership enables us to create integrated solutions that help our clients not only reach more customers, but also retain and engage them more effectively. It’s about unlocking growth in the digital economy with African-led innovation.”
Aadil Dildar-Mia, Co-founder & MD of Beyond the Click, added: “This partnership with Matrix Group allows us to expand our service offerings and continue driving client success through a complete range of digital transformation solutions.”
Matrix Group now holds a controlling stake in Beyond the Click, placing technology at the centre of its integrated marketing and communications offering.
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About Matrix Communications Group
Matrix Communications Group (Pty) Ltd is a Level 1 BBBEE Integrated Marketing & Communications holding company. The Group invests in local entrepreneurs in marketing and technology across Africa who are experts in their fields, supporting them within an enabling, energising, and collaborative environment. Its vision is to set new marketing standards while building a thriving, sustainable agency network that creates positive societal change.
About Beyond the Click Technology Group
Beyond the Click Technology Group is a forward-looking digital transformation company specialising intechnology, CRM, artificial intelligence, mixed reality (virtual and augmented reality), machine learning, data science, custom software development and web development. The company is dedicated to developing innovative tools that empower businesses to thrive in the digital era.