Matrix Group acquires SoulProviders

The Matrix Communications Group (MCG) has acquired creative agency SoulProviders Collective (SPC).

SPC is a 100% locally-owned, owner-managed pan-African creative agency in the digital and communications space. Founded by Sarah-Jane Boden in 2011, the SPC team has worked across a multitude of local, pan-African and global brands and organisations, creating outstanding creative content and campaigns that reflect their signature progressive touch and cross-platform expertise. 

“We’re so excited for SPC to be joining the Matrix Group. I have looked long and hard for a group that is not only founded in South Africa, but one that shares our passion for and commitment to pan-African creativity and success. 

“Hearing Kgaugelo Maphai’s vision, I knew that the Matrix Group would be the right family for our vibrant agency to join,” commented Boden, founder and creative director of SPC.