TMI Media and Matrix Communications Group Join Forces

Quinton Jones, MD of Cape Town based TMI Media, announced that they will be partnering with Matrix Communications Group, chaired by Kgaugelo Maphai as part of their growth strategy.

Thursday 29 October 2020, Johannesburg: TMI Media is one of the fastest growing, independently owned agencies in the country and has in the last 3 years been recognised by winning a number of awards including the Financial Mail Adfocus Independent Media Agency of the Year in 2017 and 2018. The agency was also voted as one of the Most Admired Media Agency by in 2019.

“I couldn’t think of anyone better to partner with and to help us take the business to the next level in our journey. I have always respected Kgaugelo and the fact that he puts people and agency culture first, resonates with me. I’m excited about the future and what this partnership and the Group will deliver for our growth, ” said Quinton Jones, MD of TMI Media:

Jones is passionate about digital media and creating innovative media solutions for clients. During his 20+ years in media and communications, Jones has had the opportunity to run media divisions at numerous big agencies including TBWA Hunt Lascaris and most recently in his role as Group MD of Carat. He is an entrepreneur and builder at heart, and together with his team they’ve managed to build a competitive agency of scale in a relatively short time.

“It made sense that we find one of the best, local, independent media agencies to partner with, and Quinton and his team have consistently punched above their weight. I’m impressed by their ability to win awards and clients in the last couple of years. Our group strategy is to partner with businesses that are owner-led and managed, and who are experienced, passionate, driven to deliver great results for clients. TMI Media certainly fits the bill and together, we hope to achieve our ambitious plans. We look forward to the opportunities this partnership will provide,” said Kgaugelo Maphai, Chairperson of the Matrix Group.

The partners are very passionate about leading local media excellence in SA. The business is majority black-owned and 100% South African. “We will continue to offer innovative solutions for clients and ensure that we contribute in bringing talented, diverse media professionals into the industry. We want to prove that local agencies can also deliver engaging, ground breaking work,” said Maphai.

The group has plans to open an office in Gauteng and to also conquer key markets in the rest of the continent through a strategic partnership which is currently being finalised.